Brand’s Change-in-Style

Recently, I had the chance to witness a fascinating transformation during a beverage photo shoot for a client specializing in home-delivered cocktail kits. Originally seeking a darker, classier style, the client underwent a rebranding, opting for a brighter, lighter aesthetic.

The client's products feature mini bottles of alcohol for crafting cocktails at home. Initially, they wanted a moodier ambiance, but their rebranding called for a shift to a more vibrant tone.

BEFORE

We adapted our approach to reflect this change, ensuring each shot captured the essence of the new style while maintaining visual coherence. We incorporated dynamic elements like splashes, photographed separately, to infuse energy into the images.

In addition to traditional elements, we introduced some unconventional ideas to create attention-grabbing images. From whimsical garnishes to playful props, each element was carefully curated to intrigue viewers.

AFTER

Client Testimonial

“Momento Hospitality Group has commissioned LocKlick for a range of multi-media services over the past 3 years. We have been particularly impressed with Maxine's innovative and creative approach to photography - the results have been exceptional! Thanks to this and the professionalism with which Maxine operates, we can't recommend LocKlick highly enough.”

- Jason J, Momento Hospitality Group

As a beverage photographer specializing in cocktails, this project allowed me to showcase my versatility. The final images were unveiled at the V.I.C.E Masterclass in Sydney, demonstrating the power of collaboration and adaptability in branding and marketing.

The journey from dark to bright was a testament to the client's commitment to innovation. Through collaboration and a willingness to embrace change, we created imagery that captured the essence of their products in a fresh and exciting way. Cheers to new beginnings and the art of reinvention!